Driving the Everyday Life of the Tri-City

PKP SKM | 2024 | Wideo + Zdjęcia

Context

We are from Tri-City and have been using SKM for communication for years, the desire to record a promotional video for SKM appeared a few years ago! We had a lot of good ideas for the script, after all, SKM is a place where stories write themselves.

We decided to send an offer of cooperation in the hope that we will be able to attract attention... and we succeeded! The sympathetic Messrs Justyna and Agnieszka agreed to meet to discuss the details. In the duo Marcin, Kuba we went to SKM for coffee.

The challenge.

The main goal of creating an image film for SKM was to draw the attention of travelers and potential investors to the changes taking place in the company. In connection with the changing world, SKM is also not in vain. The film was intended to address important pro-environmental aspects and related plans for the future. We wanted to show new investments, i.e. modern rolling stock, newly commissioned platforms and emerging photovoltaic farms. It was important to highlight the role that SKM plays in the organization called Tricity — to present figures on travelers, rolling stock and thousands of kilometers traveled and the people behind this huge undertaking.

With such a baggage of information that we obtained at the meeting, we began to lay out the whole plan and write the script.

An additional element of our cooperation was the production of 100 photographs on the same subject as the film. Mainly for SM, for the website or printed newsletters.

Realization

After accepting the script, casting, choosing the music and preparing all the pre-production documents, we have only one thing left... to wait for nice weather... in October. After a dozen days of permanent cloudiness, Mother Nature rewarded us with a few days of full sun — beautiful Poland's golden autumn, it couldn't have been better, Cuba said that “it is beautiful like in Hallmark movies”.

The shooting itself lasted 6 days, but the most important of them was the day with the actors. We climbed to the heights of the organization, planning shots at individual stations where we agreed with the actors, combining the whole thing with the schedule of the new SKM rolling stock. The plan turned out to be as reliable as SKM, in other words - everything worked out and without a minute delay.

Final Effect

The final film received a very good reception from SKM, the whole project was planned in order to be in time for the celebration of Railwayman's Day, so the official premiere of the film took place on November 25 at the National Theater in Warsaw and received very good reviews. We managed to include all the information we established during the first meeting in a video that intrigues and delights every time.

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From the very first conversation I knew that we had come across a team of professionals who know what they are doing — but at the same time can approach the subject with ease and humor. Cuba — Your peace of mind is something that should be taught in schools. Even in the most stressful moments on the set, I had the impression that you still had a spare plan A, B and C. In turn, the whole crew was incredibly organized — everyone knew what to do, and the execution schedule was a masterpiece.

Working atmosphere? IMBIR Studio is proof that you can work quickly, efficiently and professionally, and at the same time not lose a bit of good energy and sense of humor. Thanks to this, the whole process — from conception to implementation — was not only efficient, but also simply enjoyable.

The end result? Exactly as we imagined, and even better. Thanks to you, the film perfectly captures the atmosphere and character of PKP SKM in the Tri-City. Hats off — and hopefully more projects like this in the future! Thanks again I hope this is not our last project together.

Agnieszka Silikowska

Communication and Promotion Specialist

Driving the Everyday Life of the Tri-City

Context

The challenge.

Realization

Final Effect

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