Created by Runners for Runners!

Context

The runner's shop is the largest store for running enthusiasts in Poland. In addition, it has a sub-brand BeRunner, which deals with international online sales.

The idea was to create a universal spot that will operate in Poland and in the Czech Republic, Hungary and Romania. Along with the additional videos, and the photos we took, our materials were the main element of a complex image and sales campaign.

During this project, we delivered a total of more than 360 videos in different formats and time versions, which allowed us to create a complete tool for promotion on all social media platforms. In addition, we also realized two photo sessions, which complemented the video materials, and provided a photo base for additional marketing purposes of the Biegacz Store.

Context

Our concept was based on conveying the values that the Runner Shop is guided by, reaching different “types” of runners. After creating the first version of the script together with the animatic, it turned out that we managed to fit well into the needs of the planned campaign and started the implementation of the project.

The project had to be perfectly planned due to the large number of actors and filming locations, so we took 2 days to check the recording locations even before the shooting set. The challenge was also to arrange the interior of the apartment, in a shop with running shoes. An interesting solution in the project was the creation of rain. It took us a week to figure out how to create raindrops that wouldn't be too big or a sprinkler mist. Thanks to a specially prepared installation, we shot at a 5-meter board with pressurized water, which crashed into it as a result, falling to the bottom scattered like rain (with the ideal size of a drop 😄).

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Context

Within three months of publication, the main version of the spot exceeded 1.3 million views on YouTube. In addition, the prepared materials strengthened the positive image of the brand and strengthened the bond with customers, which translated into the achievement of marketing goals - both sales and related to community involvement in Poland and abroad.

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