Ambition Becomes Reality
Context
TREC Nutrition, one of the pioneers and leaders in dietary supplements for athletes and active people, today delivers the most innovative products to millions of consumers around the world. On the occasion of the 20th anniversary of the company, we created a communication strategy and an advertising campaign based on videos and photos. In order to maximally engage the audience and build a credible campaign that fulfills its objectives, we opted for three-step communication. Six stories of athletes, aimed at different target groups, led to the creation of one joint video, which embodied the instilled idea of the brand TREC Nutrition.2016 roku wykonalismy pierwszy film promocyjny dla marki Portman Light który był jednocześnie "narodzeniem" tej firmy. Dziś Portman Lights komunikuje się jako marka działająca globalnie, jej produkty są dostępne i używane w ponad 60 krajach oraz towarzyszyły światowym gwiazdom na największych scenach na kuli ziemskiej.
About the project
The project consisted of three stages.
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Final Effect
The effectiveness of the campaign has far exceeded expectations. Thanks to a well-thought-out communication strategy, it has been possible to increase brand awareness, audience engagement and sales conversion. A unique achievement was the very low ad negligibility rate — showing that with the right narrative and dynamics, most viewers watched content with full engagement. The project was an international success, promoting the idea mocno rozpoznawalnej marki z wyrazistym charakterem, która dziś jest jednym z liderów w obszarze oświetlenia scenicznego.
Konrad Gottlieb
Prezes